Data is the New Oil 15:45 - 17:00

The internet has enabled easy content distribution. It has also enabled easy communication. But who is consuming that content? Who is interested in what kind of content? Where are people spending their time? How do people find out about content? Data is now one of the world’s most valuable assets and under pins some of the world’s biggest digital businesses such as Google and Facebook. It is not simply about data collection and analysis. It is also about getting paid, without accurate meta data your content cannot be found or tracked for payment. There are also various ways to identify music, there is no universal system. Learn about everything from ISRC codes to WIPO. Learn how to drill for this Oil and exactly how much value it holds.