83% of the YGen buy upon recommendation, there are 80 million of them in the US, they spend 53hrs per week on online and spend $2 billion dollars per year. The YGen are regulating music consumption, although very internet savvy, and early adopters of technology they are very fickle and conscientious of the power they command.  How do you connect with this audience, maintain engagement and breed loyalty? What strategies and platforms exist to assist artists with their fan engagement strategy, Where will they be in the future? How will their habits change? What solutions exist to assist with monitoring and capitalising on these changes?