Music listening habits are set to change drastically over the coming years. People already listen to a much wider variety of music sources and it’s clear that they want to be in complete charge of what music they listen to, where they can listen and how they share it.   iTunes, Amazon and Spotify now account for 94.4% of all indie digital revenues in the UK. From a creator’s perspective this is a huge opportunity; artists have access to an audience that is actively seeking new music and a platform that is geared for sharing it.  With this in mind we will take a closer look at the music sensation Spotify. The music service is being used to market established ‘big’ artists as well as up-and-coming, developing bands – and is already a powerful marketing platform for performers, whether established or breaking. Spotify is on its way to becoming a hugely powerful artist platform – raising awareness of new music, driving engagement and supporting music discovery.