Christopher Elkins co-founded MUSO – which provides data tools for music and media industries online – in 2010 and has helped steer the company to become the industry standard in tracking and removal of illegal content, empowering hundreds of artists, labels and media companies every day. He has been involved in the digital music industry for over ten years, and previously co-founded Sound Generator, at one-time the largest independent online UK music destination in the mid-00s before acquisition. He has a background as a songwriter and producer, helping to define MUSO’s position as being firmly artist-centric, and has written for various European music publications.