In 1994 Dana co-founded Clockwork, a Stockholm based multimedia agency which built the first interactive platforms online. Since then she went on to co-found Yahoo! Europe and built the Yahoo! Europe production team and rollout of 40 online services for the European local territories.  Dana then moved into Television in 2002 and managed the launch, programming, rebranding and scheduling alignment of Sky Italia, MBC, ITV and was awarded the World Gold Promax award.  In 2005, Dana founded the label LostRecords, working with artists such as Chris Stills, Paul Personne, Louis Bertignac, Youssou NDour and Mark Ford.  Dana currently leads FanFactory, a consumer lead generation platform, helping various sectors accelerate fan growth, geo-locate their fans, and “fan to friend” discovery.