David Pichilingi is Founder and Director for Sound City.  They deliver high end music and business events in Liverpool, Norway, USA and Dubai.  In 2010 they promoted over 500 bands to a total audience of 50,000 people.  Liverpool Sound City had over 1500 business delegates from all over the world from all areas of the music, digital and media environment.  As well as Sound City David also publishes Merseyside band The Coral.