Ed Averdieck

Edward Averdeick Director of Music Division Peter Gabriel’s Real World

Ed joined the music business at the eve of the digital age in 1994 and has spent the majority of his time working with artists and rights-holders on developing new revenue streams. He is Director of the Music Division at Peter Gabriel’s Real World where he manages the record label and publishing businesses. Prior to Real World, Ed was part of the management team that started OD2, the digital distributor, back in 2000, and then became Managing Director of Nokia Music when Nokia acquired the business in 2006. Ed began his career as marketing manager for Procter & Gamble.

Real World is an independent integrated music company that consists of Real World Records, Real World Publishing, Womad – the festival and Real World Studios.