On finishing her degree at London College of Fashion, Emma swapped hemlines for basslines and travelled the world creating and promoting music experiences for brands such as Hed Kandi, BACARDI and Heineken. Notable campaigns include the Chemical Brothers in Trafalgar Square for Beck’s Fusions and the multi-award winning BACARDI & Groove Armada brand and band partnership. Emma is now the founder of High Roller, a beauty service for events. High Roller delivers expert hairstyling, transforming guests’ hair and confidence in just 15 minutes.