A University of Wisconsin graduate, Eric’s education includes a degree from the prestigious Full Sail music entertainment and production school in Florida and several programmes in Italy and Argentina. In Chicago, he began working at Slang Music Group as Director of Project Development, readying independent acts for major label deals and executing marketing strategies for corporate clients.

In 2007, Eric transitioned to working on the brand and agency side, immediately securing contracts with companies including McDonalds, PMI and Kelloggs. This led to the launch of Music Dealers, which got Eric and partner John Williamson setting up global offices and working with some of the worlds top brands and tv networks connecting them with the best emerging artists in the world.