Jack is a senior strategist at FRUKT, and is an established thought leader around music fan and music industry insight. As well as leading FRUKT research projects for international clients including Coca Cola, Topman and Universal Music, he is a regular speaker at music industry conferences, has written three books about international music trends for Universal Music, and has even appeared on Channel 4 News talking about youth behaviour around digital music. Most recently, he programmed and delivered a pioneering piece of research entitled “Let Me Entertain You”, which explores audience’s changing attitudes towards branded entertainment. The piece has already featured in a host of industry publications.