During my studies of Business Administration I focussed on the development of the music industry and the changes among the digital revolution. After graduation I started to work as a Product and Marketing Manger for a music flatrate model, consumeable with a PC – and mobile client. This music flatrate product was very innovative and out of competition back in the days. Customers were able to download music over the air or synchronize their PC client with their mobile client; music files were downloaded – not streamed on mobile devices. I was responsible for optimizing the development of the clients and enhanceing new features, as well as marketing communication. Now working as a project manager for developing apps (iOS; android, WP7) and mobile optimized portals for global consumer brands, of course still with a  passion to what’s happening in the music industry.