Olly Barnes is a music entrepreneur focused on new music platforms and revenue models.  Founder of the first ever interactive music format U-MYX in 2004, (later re-branded as GoMix), Olly has executed numerous major record label and publishing strategic partnerships, a series of international ‘bands and brands’ advertising partnerships including Vodafone, Audi, Burger King and Bacardi, and worked with over 150 artists on interactive releases, including Muse, Paul McCartney, Paramore and Placebo. During 2010 and early 2011, Olly served as SVP Europe for Grooveshark.com, one of the worlds largest music streaming sites and a Time Magazine Top 50 Site of 2010