Rich Robinson is European Senior Creative Sync Director at EMI music, looking after all of EMI’s music that goes into ads, tv, film and computer games.  Previously, he worked as Music consultant for Saatchi & Saatchi before joining EMI in 2007 to set up the brand partnership division.  He is also a poor guitar player and a terrible singer, but knows well it should never stop you from trying, many have made that work.  He runs EMI sync sub label that looks after artists for this discipline only.