Rudy Tambala is the co-founder and CEO of d2mondo, the UK platform for building direct-to-fan sites.  He has been making music since the 1980’s, famous for M|A|R|R|S ‘Pump up the Volume’, and A.R.Kane, progenitors of the indie-dance, trip-hop, Dub-gaze cross-over.  He headed digital strategy and downloads at Virgin Group, was head of Internet and Innovation at Ministry of Sound Group, and Director of digital strategy at Digital Stores Ltd (Oasis, Beatles, Queen, Pet Shop Boys, etc).  Rudy believes the tech should be pretty much FREE, enabling bands to sell music and merch, connect with their fans, and do so with limitless style and ease.  Rudy also supplies consultancy and mentoring around digital strategy, D2F, digital marketing and direct sales.