Stefano Martinelli is Head of Music Dada.net, the business unit that manages music services for Dada S.p.A., a leading international provider of web and mobile community and entertainment services, where he is in charge of business management of the new Dada music service called Play.me. Previously, he was Head of Product Development playing a key role in the growth and development of Dada.net web and mobile services.  Before joining Dada in 2007, Stefano worked for RCS Mediagroup as Senior Business Process Manager, where he actively designed and implemented new organizational and technological solutions in the different media business unit. Stefano started his career in KPMG in the Business and Technology Practice where he was responsible for logistics consulting activities.